Nissan has recently signed an eight year sponsorship deal with the International Cricket Council to try and break into the Indian Market.
Nissan will have extensive broadcast and digital rights at all ICC events until 2023.
Roel De Vries, Nissan’s global head of marketing, failed to give a specific total of sponsorship money but suggested that it is in the tens of millions of dollars.
Anna-Marie Baisden, the head of autos analysis at BMI Research, said the deal reflected Nissan’s wider push into India, along with its strategy of adding up to 100 dealerships by March 2017 and promoting the more affordable Datsun brand.
India has a population of just over a billion and cricket is loved to the point that there is no comparison anywhere else in the world.
It is a shrewd marketing move and, if successful, will surely increase marketing in Cricket as other brands try to follow suit. It could be the beginning of the commercialisation of Cricket, especially as this news coincides with that of Shane Warne and Sachin Tendulkar trying to take cricket to America.
Competition for marketing slots during tournaments may increase and more money will be pumped into the game.
Who knows? Let me know what you think! Comment and share. Please.